Earn START WITH THE WHY by sharing why you love your job and how your work makes a difference at Goodwill. Whether it’s with coworkers, customers, or people in the community, it’s about telling your story and showing others why what you do matters.

Examples:

• Connects their personal WHY with Goodwill’s mission.
• Reflects on why their role at Goodwill matters & share with customers or colleagues.
• Explains how the customer’s purchase supports Goodwill’s Mission.
• Shares an impactful story with their team, other colleagues, board members, customers, or donors.
• Helps a new hire understand how their works impacts the community.